Traditional fundraisers eat up time. You coordinate order forms, collect cash, store inventory in someone’s garage, and chase down parents who forgot to pick up their cookie dough boxes.
The whole process drags on for weeks.
Double Good Popcorn Fundraising runs differently. The entire campaign happens online over four days.
Parents share links from their phones.
Supporters order directly and receive popcorn at their door. Your PTA collects 50% of sales without touching a single box.
The platform eliminates the friction points that make typical fundraisers exhausting. No physical inventory.
No cash handling.
No delivery coordination. Just a short selling window and direct deposits to your PTA account.
Why Traditional Fundraising Creates So Much Work
The catalog fundraiser model requires families to collect orders on paper forms, gather payments, and turn everything in by a deadline. Someone volunteers their garage for storage.
Another parent spends hours sorting orders.
Kids forget to deliver items. Parents lose track of who still owes money.
These problems compound when you run fundraisers many times per year. The same volunteers burn out.
Participation drops because families know how much effort the process needs.
Physical product fundraisers also limit your reach. Kids can only ask neighbors and relatives who live nearby.
Shy children struggle to knock on doors.
Parents feel uncomfortable pressuring coworkers to buy overpriced chocolate bars.
Double Good removes these barriers by moving everything online. Each seller shares a personalized link through text messages, emails, and social media posts.
Their network can buy with two clicks from anywhere in the country.
The popcorn ships fresh directly to each supporter.
How Double Good Popcorn Fundraising Works
The system centers on virtual Pop-Up Stores. Each person on your team gets their own store with a unique web address to share.
When supporters click the link, they see a selection of gourmet popcorn flavors and can complete their order in under two minutes.
Your PTA keeps 50% of every sale. The company handles payment processing, production, packaging, and shipping.
Supporters receive tracking numbers and get fresh popcorn delivered to their homes.
Your organization receives earnings through direct deposit.
The standard fundraising window lasts four days. This compressed timeline creates urgency as opposed to letting the campaign fade into background noise over weeks.
Sellers promote actively because they know the deadline approaches quickly.
Groups can choose longer windows if needed, but shorter campaigns tend to generate more momentum and higher per-person sales.
The Setup Process
Getting started takes about 15 minutes. You download the free Double Good app on iOS or Android.
Create a master fundraiser account for your PTA.
The system generates an event code.
Share that code with parents participating as sellers. They download the same app, enter the code, and set up their personal Pop-Up Stores.
Each store includes the popcorn catalog, pricing, and a personalized message area where sellers can explain what the fundraiser supports.
The app includes real-time tracking. You can watch sales accumulate across all team members.
A leaderboard shows which sellers are moving the most product, creating friendly competition that keeps people engaged.
Sellers can thank supporters directly through the app. This built-in communication makes the process feel more personal than handing someone cash and a catalog.
What You Actually Get
Double Good produces gourmet popcorn in many flavors. The selection includes classics like butter and caramel alongside specialty options like cheddar jalapeño and cookies and cream.
Each bag contains more popcorn than typical grocery store brands.
The product quality matters for repeat purchases. When supporters actually enjoy what they buy, they order again during your next campaign.
Lower-quality fundraising products create one-time transactions because people feel obligated to support your cause but disappointed in what they receive.
The company also runs a Donate Joy program where purchased bags get donated to community organizations, schools, and nonprofits. This option let’s supporters contribute even if they don’t want popcorn themselves.
The Profit Breakdown
You keep 50% of gross sales. That percentage stays consistent regardless of how much you sell.
There are no least order requirements, no upfront costs, and no hidden fees that reduce your take.
Sales get deposited directly to your PTA account after the campaign ends and orders ship. The company handles all payment processing, so you never touch credit cards or deal with declined transactions.
The deposit requires either an Employer Identification Number (EIN) for established PTAs or a Social Security Number for people. The company sends tax forms at year-end for amounts over $600, so verify your PTA’s tax status before launching a campaign.
Most established PTAs already have EINs through their school district or state PTA charter. If yours doesn’t, you’ll need to get one or have an person accept personal tax liability for the fundraising income.
| Number of Sellers | Average Per Seller | Total Sales | Your 50% Profit |
|---|---|---|---|
| 20 | $150 | $3,000 | $1,500 |
| 40 | $200 | $8,000 | $4,000 |
| 60 | $300 | $18,000 | $9,000 |
| 100 | $400 | $40,000 | $20,000 |
Running Your Campaign
Success comes down to seller recruitment and communication strategy. The people you choose as sellers decide how much money you’ll raise.
Look for parents who already maintain active social networks. Someone with 300 Facebook friends and regular group text conversations will outsell someone with a smaller network regardless of how motivated they are.
I’m not talking about effort, this involves reach.
Your best sellers are people who post regularly on social media, maintain contact with extended family across the country, and have professional networks they can tap. A parent who works remotely with colleagues nationwide can share their Pop-Up Store link in a company Slack channel.
A grandparent with siblings and friends in many states can text their personal link to dozens of people.
Target 20-40 strong sellers as opposed to trying to recruit every family. Quality matters more than quantity here.
Building Pre-Launch Momentum
Start promoting two weeks before your four-day window opens. Send emails showing the popcorn flavors.
Post pictures in your PTA Facebook group.
Create anticipation for the launch date.
This advance notice let’s sellers plan when they’ll share their links. Someone who knows the campaign starts Friday can mention it to their book club on Thursday or queue up social media posts for the weekend.
The difference between a well-promoted launch and a surprise announcement often equals $2,000 or more in total sales.
During the four-day window, send daily reminders to your seller team. Share leaderboard updates.
Celebrate milestones like “$5,000 raised!” or “Only 24 hours left!” These touchpoints keep the campaign visible as opposed to letting it fade into people’s busy schedules.
Timing Your Campaign
Late fall and early spring tend to generate strong sales. People buy popcorn for holiday gifts, winter movie nights, or spring sports seasons.
Back-to-school periods also work well when families are already in PTA mode.
Avoid competing with your school’s other major fundraisers. Running Double Good Popcorn Fundraising campaigns during the same week as your book fair or fall festival splits attention and reduces results for both.
Some PTAs run many campaigns per year, one in fall and one in spring. Your supporters can order both times because the product is consumable and gets eaten quickly.
This approach generates more annual revenue than relying on a single campaign.
Common Questions About the Process
How long does shipping take?
Popcorn ships fresh after your campaign ends. Most supporters receive orders within 7-10 business days.
The company provides tracking numbers so people can watch their deliveries.
Can supporters order if they don’t want popcorn?
The Donate Joy option let’s people purchase bags that get donated to community organizations instead of shipping to their home. This gives supporters a way to contribute even if they don’t eat popcorn or are watching their diet.
What happens if someone needs to return an order?
The company handles customer service directly. Supporters contact Double Good about damaged shipments or order issues.
Your PTA doesn’t manage these situations.
Do we need to collect money from sellers?
No. Supporters pay online when they order. The company processes all payments and deposits your 50% share directly to your account.
You never handle cash or checks.
Can we still fundraise if some parents don’t have smartphones?
The platform works on computers too. Parents can access their Pop-Up Store through a web browser and share their links via email.
The app makes the process easier but isn’t required.
Real Results from Real Groups
A special recreation association ran a Double Good Popcorn Fundraising campaign from December 2nd through 6th. They sold over $7,000 in popcorn and kept $3,674 for their programs.
Science Olympiad teams consistently raise between $2,200 and $3,200 during standard four-day campaigns. These results come from student-led selling where team members share links with family and friends.
One martial arts program raised $75,124 with 71 sellers. A school PTA collected $149,242 across 109 Pop-Up Stores.
These top-tier results required strong seller recruitment, consistent communication throughout the campaign, and clear goals tied to specific school projects.
Your results will depend on your seller count, their network sizes, and how actively you promote during the four-day window. Groups that treat the campaign as a passive fundraiser where they just set things up and wait tend to raise $2,000-4,000.
Groups that actively manage communication, celebrate progress, and keep momentum building often reach $8,000-15,000 or higher.
The platform’s virtual selling model generates about three times more per-person sales than traditional brochure fundraisers. Parents using brochures average around $160 per participant.
Virtual sellers using the Pop-Up Store model average $400 per participant.
This difference compounds quickly. Twenty sellers with brochures bring in roughly $3,200.
Twenty virtual sellers bring in approximately $8,000.
Getting Started with Your First Campaign
Download the free app and create your PTA’s master account. You’ll need your organization’s name, contact information, and tax ID number.
Set your fundraising dates with your four-day window.
Recruit your seller team at least two weeks before launch. Focus on parents with strong social networks as opposed to trying to get every family involved. Twenty committed sellers will outperform fifty half-interested participants.
Create a communication plan covering pre-launch promotion, daily updates during the campaign, and post-campaign thank you messages. Consistent communication keeps people engaged and drives higher sales.
Set a specific goal tied to a concrete project. “We’re raising money for new playground equipment” generates more support than “Help our PTA.” People buy when they understand exactly what their purchase funds.
Launch your campaign and watch results through the app’s dashboard. Share progress updates daily.
Celebrate top sellers publicly to encourage friendly competition.
Send reminders as the deadline approaches to create urgency.
After the campaign ends and earnings get deposited, talk how much you raised and thank everyone who participated. This recognition builds goodwill for your next campaign.
Virtual fundraising works because it removes the operational headaches that make traditional campaigns exhausting. You skip inventory management, cash collection, and delivery coordination.
Parents can share links from their phones during the four-day window without leaving home or bothering neighbors.
The 50% profit margin beats most traditional fundraising products. Combined with the convenience factor and genuinely good popcorn that supporters want to buy, Double Good Popcorn Fundraising offers PTAs a practical way to raise money without the usual hassles.
Your next campaign could bring in several thousand dollars during a single weekend with minimal effort from your volunteer team.